The Complete Winery DTC Platform.
Finally Free.
Every tool your winery needs — POS, CRM, wine club, allocations, e-commerce, email, SMS, reservations, and reporting — in one platform built from the ground up for the wine industry. No subscription fees. No transaction fees. No percentage of your sales. Ever. We earn from payment processing. You keep everything else.
All in One
Wine Club
Allocations
An entirely new way of thinking.
Our bold and innovative platform is a complete and total rethinking of how DTC has traditionally been done. No more generic, pre-existing software pulled off the rack like a cheap suit and resold to you at a ridiculous markup. No more paying separately for SMS, reservations, analytics, and CRM that should have been included from day one. No more spreadsheets filling the gaps your platform left behind.
Everything you need, and nothing you don’t.
Heavy Pour Wine is built from the ground up by a veteran developer and fintech expert who also knows and loves wine. No bloat, no bolt-ons, no workarounds, no spreadsheets, no duct tape.
Flipping the script.
The versatility, reliability, ease of use, and personalized support your company demands — delivered in a way that will make you wonder why you ever paid what you did before.
A better way forward.
Our radical, visionary approach to how wineries sell and market their product and grow and retain a loyal customer base is a true game-changer. While others are bolting wine features onto generic e-commerce platforms, locking you into cookie-cutter website templates, or charging you yet another monthly fee to unify data that never should have been fragmented in the first place — we built the right solution from scratch. One platform, purpose-built for wineries. And honestly, it’s about time.
Tasting Room and Mail-Order sales in one elegant program.
Whether your customers are standing right in front of you or browsing your website from across the globe, Heavy Pour Wine has you covered. The same platform that runs your tasting room POS drives your online store, processes your wine club shipments, and manages your allocation releases — all from a single customer record that follows every transaction across every channel. No syncing between systems. No reconciling two sets of data at the end of the day.
No more third-party plugins and spreadsheet nightmares.
Imagine a single platform where your tasting room POS, online store, wine club, allocations, reservations, customer profiles, SMS, email, and reporting all live together — sharing the same data, updating in real time, and actually talking to each other. No duct tape. No workarounds. No monthly fees for the features that should have been standard.
Your website. Your brand. Your storefront.
Turns your existing WordPress website into a fully integrated DTC sales channel — no platform switching, no duplicate product management, no clunky embeds. Your products, club signups, allocations, reservations, and checkout all live inside your own domain, styled to your brand, powered by the same engine running your tasting room.
No Wi-Fi? No Problem.
In the middle of a dinner or tasting when the internet goes down? Our smooth-running, streamlined POS software still works, even offline. And it doesn’t require 40 clicks to edit an order.
Memberships done right.
Our Wine Club Management program processes correctly the first time, tracks signups by associate, and allows customers to customize their club orders.
Never forget a name, or an order.
Save and track Customer Profiles by lifetime value, average order value, purchase history, or allocation eligibility — in three seconds, not after fumbling through five different menu clicks.
Getting Reservations right the first time.
Heavy Pour Wine has built-in Reservations Management that actually works as it should. No more paying hundreds of dollars a month for a third-party integration because the native version is useless.
E-commerce that actually works.
Our cart is reliable, intuitive, and built for the way wineries actually sell. Cart abandonment recovery is built in, so missed sessions turn into completed orders automatically. Allocation windows, purchase limits, and real-time inventory availability are all enforced natively — no plugins, no workarounds. No commissions on your sales, tax, or shipping.
The payment stack your winery deserves.
A card tapped in your tasting room is automatically saved and used for every future transaction — online checkout, wine club billing, allocation purchases — with no re-entry required. Tap to Pay on Android phones and tablets and iPhone, plus Apple Pay and Google Pay. We’ve partnered with Dejavoo to handle card-present terminals, e-commerce processing, and migration of your saved cards. When something goes wrong, you reach a real person — not a ticket queue.
Analytics that actually tell you something.
Transform your data into actionable intelligence for every role — the owner who needs a revenue snapshot at a glance, the manager who needs yesterday’s numbers before the doors open, the marketing coordinator tracking club growth. Daily Sales Dashboard, Sales Associate Performance, Wine Club Analytics, Product Performance with run-rate analysis, and a Tax Report are all included. Revenue trend charts, day-of-week heat maps, and period-over-period comparison badges come standard. No spreadsheets. No toggling between platforms.
Fully-functioning allocations, at no charge of course.
Organize customers into tiers based on purchase history and spend, then give each tier staggered access — your best customers get in first, the general release follows on your schedule. Inventory is pre-allocated the moment you configure a release, purchase windows and eligibility rules are enforced automatically, and individual wish-list allocations let your top buyers tell you what they want while the platform builds the orders for you. No surveys, no spreadsheets, no manual entry.
Our software knows how to count.
Separate inventory counts for available tasting room stock, club pickup holds, and allocated bottles — tracked across every sales channel, from your POS to ecommerce to club shipments — so your team always knows exactly what they can sell and what’s already spoken for.
Stop paying separately for text marketing.
Native SMS is fully integrated — drop your third-party subscription and get more capability built right into your platform. Handles opt-out compliance, consent capture, and multi-path routing across local and toll-free numbers to maximize deliverability. Includes secure magic links for declined club payments, allowing customers to update saved card data directly from their phone.
Third-party shipping, done right.
Orders flagged for third-party shipping are recorded correctly from the moment they’re placed — the customer’s actual destination address is preserved in full, no zip code substitutions, no manual spreadsheet corrections before fulfillment. The right information is right where it needs to be.
Migration without frustration.
Switching platforms is the part nobody looks forward to — and some providers make it worse by handing you off to a third party and wishing you luck. We’ve spent decades managing enterprise-level data migrations, and we bring that same rigor to getting your winery moved over correctly. Your customer records, order history, saved payment methods, and club data come with you.
We’ll never leave you in a lurch.
When you have a question or are in a jam, we are here for you and happy to help. Get actual support from real humans who understand wine and actually want to solve your issue ASAP. Same day service via phone, email or chat. No chatbots that shut off at 6 PM.
Get with the zero.
Zero transaction fees. Zero percentage of sales. Zero subscription fees.
You start saving tons of money the moment you sign up with Heavy Pour Wine. We don’t charge a penny for our platform, or per transaction, or based on your sales.
What’s in it for us?
All you pay is standard credit card processing on each order, like normal. We simply receive a small cut of those fees. That’s it. Oh, and our processing rates are the same or better than what you’re paying now.
Join the revolution.
No winery should be paying $20K to $40K per year for DTC software. Especially when that software is nowhere near the cutting edge. Sign up now and let’s overturn this table together.